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2024 PDMA High Pass-Rate NPDP: Product Development Professional (NPDP) Certification Exam Latest Exam Vce
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PDMA NPDP (Product Development Professional) Certification Exam is a globally recognized certification for individuals who are involved in new product development. Product Development Professional (NPDP) Certification Exam certification is offered by the Product Development and Management Association (PDMA), which is a non-profit organization that is dedicated to helping companies and individuals improve their product development processes.
PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q133-Q138):
NEW QUESTION # 133
Which of the following questions are answered through product use testing?
- A. All of the above are answered through product use testing
- B. Whether the product solves all the problems of the customer
- C. Whether the product solves whatever problems led to development of the product in the first place
- D. Whether or not the product works
Answer: A
Explanation:
Product use testing helps answer multiple critical questions:
A. Whether or not the product works: Evaluates the functionality and reliability of the product in real-world conditions.
B. Whether the product solves whatever problems led to the development of the product in the first place: Confirms that the product addresses the initial customer needs or issues it was designed to solve.
C. Whether the product solves all the problems of the customer: Assesses the overall effectiveness of the product in providing a comprehensive solution to the customer's problems.
By addressing these questions, product use testing ensures that the product meets customer expectations and performs effectively in its intended use environment. References: Ulrich, K. T., & Eppinger, S. D. (2015).
Product Design and Development. McGraw-Hill Education.
NEW QUESTION # 134
Secondary research should be conducted __________.
- A. Mainly during the late stages of a project
- B. After primary research
- C. When ethnographic research cannot be conducted
- D. Before primary research
Answer: D
Explanation:
Secondary research should be conducted "before primary research". Secondary research involves gathering existing data from various sources such as industry reports, academic journals, and online databases. It is a preliminary step that helps to understand the existing knowledge, identify gaps, and formulate hypotheses.
Conducting secondary research before primary research saves time and resources by leveraging existing information and providing a foundation for designing effective primary research studies.
NEW QUESTION # 135
A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?
- A. Test marketing
- B. In-house alpha testing followed by beta testing
- C. Focus group
- D. Factor analysis
Answer: B
Explanation:
Given the scenario where the company has extensive experience with its target market and needs to quickly gauge customer reactions to the updated app features and functionality, the most suitable approach is in-house alpha testing followed by beta testing. This approach allows for:
Alpha testing: Internal testing to identify and fix major issues before exposing the product to real users.
Beta testing: Involves a select group of actual users who provide feedback on the new features and functionality in real-world conditions. Any minor faults identified can be quickly remedied, aligning with the company's capability to address issues rapidly post-launch.
This method balances the need for speed to market with obtaining valuable customer feedback. Reference:
"The Art of Software Testing" by Glenford Myers explains the stages and benefits of alpha and beta testing.
NEW QUESTION # 136
Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:
- A. Qualitative research techniques
- B. Ethnographic research techniques
- C. Multivariate research techniques
- D. Voice od customer techniques
Answer: C
Explanation:
Multivariate research techniques involve the analysis of more than one statistical outcome variable at a time.
Techniques such as factor analysis, cluster analysis, multidimensional scaling, conjoint analysis, and multiple regression analysis fall under this category and are used to understand complex relationships within data sets.
These techniques help in product development by identifying patterns, segmenting markets, and predicting outcomes. Reference: Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, R.L. (2006).
Multivariate Data Analysis. Pearson.
NEW QUESTION # 137
A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:
- A. Beachhead strategy
- B. Rollout strategy
- C. Market testing
- D. Market expansion
Answer: A
Explanation:
A beachhead strategy involves launching a new product in a specific, targeted market segment initially and, upon achieving penetration and success in this segment, gradually expanding to additional segments. This approach allows the product manager to focus resources and efforts on a defined group, ensuring a strong market presence and learning from initial market reactions before broader roll-out. This strategy minimizes risk and maximizes impact by building a solid foundation before expanding. References: Moore, G. A.
(1991). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business.
NEW QUESTION # 138
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